ISA Expo 2007 a Great Success

SACRAMENTO, CA OCTOBER 12, 2007 - For the second year in a row, Inductive Automation attended the ISA Expo, an international showcase of the latest in automation and industrial technologies. We are pleased to announce that this year's show was a great success, and would like to thank everyone who came by our booth.

The highlight of this year's show was the release of FactorySQL 4.0 and FactoryPMI 3.0, introducing SQLTags technology. The release was formally announced with a press release on Wednesday morning, and demoed throughout the week at Inductive Automation's booth. Visitors were surprised by the ease-of-use of SQLTags, and the overall simplicity and power of Inductive Automation's software.

The “Turn the Corner” theme of this year's booth was also a great success, and the message of being frustrated by tag, screen, and client licensing restrictions resonated well with visitors. The backdrop scene, depicting two industrial users standing on a street corner with “will work for tags” and “will work for clients” signs, elicited many knowing chuckles and expressions of agreement. The scene provided a good entry way into a conversation as to how Inductive Automation could help users “Turn the Corner” to the future of HMI/SCADA software.

As part of ISA's “Cruising for Solutions” contest, Inductive Automation was able to interact with thousands of attendees throughout the week. We enjoyed the opportunity to talk to so many representatives from a wide array of companies and industries, and to demonstrate our software.

Many visitors to our booth were surprised to learn what Inductive Automation had to offer them. The following are a few “Frequently Asked Questions” that we received.

ISA 2007 Top 5 Most Frequently Asked Question:

5) What do you do?
Simply put, we make a revolutionary web-launched HMI/SCADA system. “Web-launched” meaning that it's launched off of any web browser, but runs as a fully interactive application. All data goes through standard SQL databases, which means it's open, accessible, and IT friendly. Our OPC to SQL bi-directional data bridge does the rest of the work to the device.

4) Why does the world need another HMI?

The fact is, there's a huge market of customers who simply aren't happy with what they have and what they currently see in the market. We had many people approach with this question, and almost all of them left convinced that there is a better way to do SCADA- the Inductive Automation way.

3) It's really a fixed price?
It is! We don't charge extra for more tags, screens or clients. Our solution is about getting things done- if you need another client, simply go launch one. Want some more information on a screen? Fire up the designer and add it. You simply don't have to pay extra to do more. Oh, and one more thing: our prices are fully visible for all to see. We're not afraid to show what it costs.

2) Can it connect to ??? (device/database)
Simple answer- YES. We connect to any database that supports ODBC, and have native connectors for every major system. All device communications are performed through OPC, which means we can communicate with any device that has an OPC server- essentially every device made.

1) Will you stamp my card?
It's true, many people came by simply looking for stamps in the “Cruising for Solutions” game. However, we were genuinely surprised as to how many people stayed around to talk to us about their experiences with SCADA software, and to learn about what we have to offer.

About Inductive Automation
Inductive Automation pioneered the first full-featured web-launched HMI/SCADA system in the world. Its standards based, database-centric architecture receives accolades from plant managers, IT managers, and system integrators worldwide. With a commitment to software quality and technical support second to none, Inductive Automation is at the forefront of industrial software.

Contact
Jim Meisler
(800) 266-7798 x227
jmeisler@inductiveautomation.com